Strategy

Release Timing Optimizer

Find the optimal time to release your music for maximum impact and audience reach

Analyze Optimal Timing

Tell us about your music and audience for personalized timing recommendations

📅 Monthly Release Calendar Guide

Pros and cons of releasing in different months

January

Pros:
  • • New Year motivation
  • • Fresh start energy
Cons:
  • • Post-holiday fatigue
  • • Budget constraints

February

Pros:
  • • Valentine's Day themes
  • • Grammy season
Cons:
  • • Short month
  • • Winter blues

March

Pros:
  • • Spring energy
  • • SXSW buzz
Cons:
  • • Spring break distractions

April

Pros:
  • • Spring momentum
  • • Festival season starts
Cons:
  • • Tax season stress

May

Pros:
  • • Summer anticipation
  • • Graduation season
Cons:
  • • Busy family schedules

June

Pros:
  • • Summer vibes
  • • Wedding season
Cons:
  • • Vacation planning

July

Pros:
  • • Peak summer
  • • Festival season
Cons:
  • • Vacation time

August

Pros:
  • • Late summer energy
  • • Back-to-school prep
Cons:
  • • End of summer sadness

September

Pros:
  • • Back-to-school energy
  • • Fall momentum
Cons:
  • • Busy schedules resume

October

Pros:
  • • Fall vibes
  • • Halloween themes
Cons:
  • • Holiday prep begins

November

Pros:
  • • Holiday anticipation
  • • Thanksgiving themes
Cons:
  • • Holiday competition

December

Pros:
  • • Holiday spirit
  • • Year-end lists
Cons:
  • • Holiday oversaturation

🎯 Industry Timing Insights

Weekly Patterns

  • Friday: Industry standard for new releases
  • Thursday: Good for building anticipation
  • Tuesday: Traditional release day (still viable)
  • Avoid Monday: People are catching up from weekend

Time Zone Considerations

  • 12:00 AM EST: Standard for global releases
  • Local Time: Consider your primary audience
  • Streaming Platforms: Usually update at midnight
  • Social Media: Post when your audience is active